SEO for market research

Search Engine Optimization (SEO) is one of the smartest tools for internet marketing. This technique became essential when marketers realized its potential to bring customers or generating leads. A large gray area remained in the policies of the search engine due to which many search engine optimizers opt their own hand made practices for improvising results. However, the purpose remains the same. Search engine optimization has the tendency to hit multiple targets at once. One of its most powerful tools is research capabilities. Keywords based optimization is a common phenomenon every SEO use, but the actual power is beneath the consumer insights and market research.

The basic understanding of SEO starts from keywords. The words a user enter in the search engine and the crawler reveals relevant pages to the user accordingly. This is simple keyword logic which most beginners use. However, the modern style of SEO includes keywords which doesn’t exist today and are more focused towards their business niche. This comprises on the modern market research techniques that focuses more on what consumer is looking for rather than what competitors are doing.

Market research are usually expensive, time consuming and sometimes even inaccurate. This is the reason many companies treat it as an expense. However, in the world of internet marketing finding consumer insight is an investment rather than an expense. For most of the marketers it’s difficult to gather relevant data for niche development. However, once niche market is developed it’s further tricky to fuel it with new and relevant consumer insights to keep things moving smoothly.

In order to get the accurate market research results we must know what consumer is searching and most importantly how the consumer is searching. Most SEO blindly follows the keywords by their exact position and meanings. However, a consumer can search one word, phrase or a group of phrase in many different ways. Repetitions for those keywords are observed only when consumers get their desired results. Most of the time consumer does not know what actually they are looking for and they are using inappropriate keywords. For instance, a user might be looking for “sea food” and instead typed fish food. Both of the keywords would yield different results. Fish food can take him to food that fish ate and sea food would give relevant results to the general sea foods various companies provide. This is why instead of hitting the actual word smart SEO use the styles and patterns of keywords. For instance, where to find best fish cuisine or how to cook best fish sea food gives an idea about consumer real requirement. These are called long tail keywords and are mile stone for SEO in the modern era.

Most of the time, it is very expensive to use in-house SEO operations projects. This is the reason companies hire SEO services from specialized companies. In contrast to that, whenever I recommend someone regarding SEO I suggest for social media agencies because they know well a bout the actual consumer insights.